English
I am Ariel, an artist, communicator, transgender man, vegan, former believer, and without Instagram since 2021. I am the director of the film 'Preciso Dizer que Te Amo' ('I Need to Say I Love You'), which addresses the appreciation of the transgender community's life. I am also the co-founder and CEO of the Diversity in Advertising Observatory.
That’s how I got into Papel & Caneta’s list. Twice. The first time alongside the consulting firm Pajubá, for helping brands communicate with the LGBTI+ community. Later, I was recognized for my leadership in the movement that culminated in the foundation of the Diversity in Advertisement Watch, or ODP (Observatório da Diversidade na Propaganda).
Aqui você encontra
Diversity in Advertisement Watch
At ODP, as an executive secretary, I compile information and contribute to the decision making steps alongside leaders and representatives from the associated agencies.
Our aim is to establish goals and commitments to accelerate the inclusion of historically under represented groups in the brazilian advertising.
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I curated the selection of 30 outstanding trans professionals featured in the special edition of Billboard, created in partnership with Lew'lara\TBWA for trans visibility in January. The advertising revenue was fully donated to Casa Neon Cunha, supporting transgender women and travestis in social vulnerability.
Billboard
OVER 30
14 cartas para 14 líderes
Brazil has held the unfortunate record for the highest number of trans murders for 14 consecutive years, according to surveys by the Swiss NGO Trans Gender Europe, confirmed by ANTRA (National Association of Transvestites and Transsexuals).
In response to this harsh reality, in January 2023, I handwrote 14 letters to influential leaders in the communication industry, raising awareness about the importance of training trans leaders. This project involved collaboration with renowned professionals in audiovisual production, photography, communication strategy, and advocacy, including DogsCanFly, with Executive Direction by Thiago Balma, and support from Cia do TP, Filmes do Bem, Fabrika Locações, among others.
14 cartas para 14 líderes
Os destinatários escolhidos: Hugo Rodrigues, chairman do McCann Worldgroup; Eduardo Lorenzi, CEO da Publicis Brasil; Fernando Taralli, CEO da VMLY&R; Filipe Bartholomeu, CEO da AlmapBBDO; Edu Simon, CEO da Galeria; Thais Hagge, vice-presidente de marketing da Unilever; Daniel Wakswaser, CMO da Ambev; Tatiana Ponce, CMO da Natura; Eduardo Tracanella, diretor de marketing do Itaú; Aline Moda, diretora de agency business do Google; Samantha Almeida, diretora de conteúdo e criação Globo; Gabriela Comazzetto, head of global business solutions do Tik Tok; Laura Chiavone, head of agency da Meta; e Milton Beck, diretor geral do Linkedin para América Latina.
Literacy for Leadership at Warner Bros. Discovery
In 2023, I led the leadership development program at WBD during a special event marking the company's entry into the LGBT Business Forum. Coinciding with my birthday, I took the opportunity to highlight alarming statistics about the trans community and advocated for celebrating our lives. During the program, I asked if any of the leaders had ever attended a trans person's birthday. To their surprise, realizing none had, I revealed that they were all invited to my surprise birthday party. The celebration turned out to be a special event for everyone involved.
Agencies CEOs gather to discuss PL 504
In 2021, the law project 504, that forbidded “sexual diversity” in advertising, was urgently processed. A year later, I gathered 25 agencies CEOs to listen to the honorable congresswoman, Erica Malunguinho, and to Neon Cunha, activist and pre-candidate to Congress.
With Pajubá Diversity Network, beside Gustavo Bonfiglioli, I expanded my voice over different actions.
Pajubá Consulting
Trans Visibility for
Google on Twitter
I gathered seven trans youngsters that live in the outskirts of their cities at the event “Trans Visibility” of 2020, and led conversations about the community’s culture, as a guest from Google.
It was thrilling, even with our vulnerabilities, to share on Google Brasil’s Twitter our reflections about the future in which we want to live and that is possible to dream about.
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The movie ‘Preciso Dizer que Te Amo’ is an extension of my existence and tells the story of how I became who I am from my point of view and from the eyes of my journey companions.
Taking my story to more than 30 festivals worldwide, obtaining acknowledgement from the public, being elected as the best short picture and being nominated to the Great Brazilian Cinema Award made me acknowledge that exposing my feelings wasn’t just a healing process, but also a reconnection with something sacred.
Award-winning poster at the Brazil Design Awards 2022, Silver Medal in the category.
Watch the movie
When the C&A Institute went through a rebranding, I was invited by Suindara to join the team.
I contributed with the creation of the concept and with the writing, facing the challenge of bringing together the C&A Institute and it’s mother-brand, the fashion specialist C&A.
Portraying the Institute as a collective space, a plural brand and as an active voice for the improvement of the textile production chain.
Rebranding Instituto
C&A com Suindara
Via Crucis
Via Crucis," a photobiography authored by me in partnership with photographer Tarcísio Paniago and curated by Gilberto Lacerda, was exhibited in Brazil, Switzerland, and France. The work received the Artistic Merit Certificate from the Luxembourg Art Prize 2018. It was also selected in the Conexão FAC notice and awarded the FAC Culture and Citizenship Prize 2018, both promoted by the Cultural Support Fund of the Federal District. Additionally, "Via Crucis" became part of the collection at the National Museum of the Republic in Brasília.
Now that I know you a bit better, let's start penning our way through the world.
